A powerful tool to promote, advertise, and market any sort of
brand, product, and or service. Unlike, traditional advertising and marketing;
‘Social Media Marketing’ is the fastest, far-reaching, and above all – cheapest
mode to reach out potential or existing consumers or customers. No doubt,
traditional advertising, which include – TV commercials, special campaigns,
newspaper inserts and advertisements, billboards across streets, advertisements
on public transport vehicles and other means, which are visible to public are
equally fast; reaching masses at the same time, but are quite expensive
compared to promotions, publicity, offers, and campaigns run on social
networking sites.
May it be a large sized corporate, small enterprises,
vendors, wholesalers, retailers, publishers, authors, artists, and many others
can possibly, with much ease interact with their respective customers,
consumers, or audiences within no time.
Such means of marketing have grown manifolds; after social
networking site – facebook and micro-blogging site – twitter became popular
among companies and individual users all over the world. Facebook and Twitter
have been used extensively to promote brands and products in the recent past.
Other widely popular website includes, LinkedIn – a website for working
professionals; however, it is also utilized by companies to host their own
profile, company history, office addresses, and names of key executives. This
assists companies on many professional grounds.
Today, almost all organizations across the world – big or
small, have their presence on social networking sites enabling them reach out the
end user directly.
For example – An individual consumer of an FMCG company, will
have the freedom to express his/her experiences he/she had after using the
company’s product/s; just by liking or following that particular company’s page
on ‘Facebook’ or ‘Twitter’ respectively. In return, the company can interact
with its consumer/s directly or through other resources. Quite positive. Isn’t
it?
Here, it is good to note that upgraded technology has
evolved in getting people across the world, closer that ever.
We all know that technology is abused even before it is put
to its correct use. Considering this, social networking sites too, have their
negatives. There always is a possibility of spammers or unwanted elements joining
social pages of companies, with fake profiles. Such users tend to spoil the
image of a particular company, even if they are not it’s consumers. Under such
circumstances; companies affected surely can take steps to remove or block such
elements from their page/s to protect their reputation.
Every social networking site have a provision to block,
remove, or report any of its followers, if the user notices unwanted content on
any of its pages. A bit difficult, but doing so enables the company or fan page
users to protect its reputation among other loyal buyers and or followers.
Almost all companies have an IT department, which control
technology related issues and amicably resolves them. However, technology is
far more powerful today; than it used to be, but unfortunately is quite prone
to hacking, spamming, and other viruses. Organizations and individuals need to
protect themselves and their systems by installing anti-theft; firewall
protection software’s to avoid being spammed, spoofed, and exposed to risks,
which also includes protecting online social statuses.
Social Media is on the rise and its not going to stop
bringing people closer.
